Kim returns in Fila
Monday, August 10th, 2009| Overall Rating | No Ratings |
KIM CLIJSTERS RETURNS TO TENNIS IN FILA
Sparks, MD – Fila announced today that Sony Ericsson WTA Tour star Kim Clijsters will begin her comeback to professional tennis wearing Fila apparel and footwear. The agreement with Clijsters is part of Fila’s on-going commitment to tennis as a core category and continues the company’s legacy of sponsoring elite tennis champions.
“We are thrilled that Kim is returning to the Sony Ericsson WTA Tour,” said Gene Yoon, Chairman of Fila. “She is a proven champion whose drive, athleticism and style are consistent with Fila’s core values. Kim is a fan favorite in the tennis community and we are pleased that she will continue to wear Fila’s performance tennis line as she returns to professional tennis. Fila has a great heritage in tennis and we are pleased that will continue to have Kim wear our brand, which has been worn by champions in tennis and other sports for over 35 years. ”
Clijsters now 26, is returning to professional tennis after a two-year retirement. She left tennis in 2007 to marry American basketball star Brian Lynch and start a family. Their daughter Jada was born in February 2008. Clijsters is a former US Open Singles Champion and world ranked #1 in singles and doubles, who has won 34 singles titles over her career. Clijsters will make her debut tonight at the Western & Southern Financial Group Women’s Open in Cincinnati.
Fila has a long and distinguished history in the world of tennis. The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes, is a major sponsor of the Sony Ericsson Open, the BNP Paribas Open at Indian Wells, and the Campbell’s Hall of Fame Tennis Championships and is the footwear licensee with The Championships at Wimbledon.
Visit www.fila.com to see the full collection of Fila tennis apparel and footwear.
Nadia Petrova brings the heels out for Photoshoot in Stuttgart
Saturday, May 2nd, 2009| Overall Rating | No Ratings |
WTA Tour player Nadia Petrova got very glomorous for her photoshoot at the Porshe Tennis Grand-Prix 2009. The Russian tennis star seemed very excited to escape for the courts for some modeling. Lights, Camera, Action!
Check her out
Anta signs top Chinese Player Zheng Jie
Thursday, April 30th, 2009| Overall Rating | No Ratings |
ANTA Sports, a leading branded sportswear enterprises in China signed an endorsement contract with Zheng Jie earlier this month. I have to tell you, these Chinese Brands are growing by the minute they must have some serious cash. The WTA Tour Chinese top tennis player is the latest addition to the Anta Team following a huge endorsement deal with Jelena Jankovic earlier this year.
Together with a series of marketing strategies taken by ANTA, the cooperation with Zheng Jie not only signifies the further expansion of the ANTA brand in tennis segment, but also promotes the popularity of the sport in China.
During the signing ceremony and press conference, Zheng Jie received the tailor-made sportswear and advanced tennis shoes for French Open from ANTA Sports, marking a good start for the cooperation between ANTA and the renowned Chinese tennis player.
Zheng Jie will be wearing ANTA gears including a range of professional footwear, apparel and accessories for all her WTA tournaments.
ANTA Sports will invite top designers from the US and Japan to China to tailor-made sportswear and tennis shoes to meet Zheng Jie’s preferences and requirements.
Ding Shizhong, Chairman and CEO of ANTA Sports said “We are very pleased to have world’s top class female tennis player Zheng Jie as ANTA’s endorsed player.”
“Our close partnerships with famous tennis players such as Jelena Jankovic and Zheng Jie have proven our determination to develop tennis business and our dedication to promote tennis in China.”
“ANTA hopes to nurture more young potential tennis players and promote tennis in China through these sponsorships.”
“At the same time, through the partnership with top tier tennis players like Zheng, ANTA will further strengthen its R&D capability in products for the sport, and enhance our international and professional image,” Ding concluded.
sneaks look pretty cool!
(Via anta.com.cn; Images via sina.com.cn)
Mattek lauches official website
Wednesday, April 29th, 2009| Overall Rating | No Ratings |
WTA player Bethanie Mattek-Sands has launched her first official website. You might know Bethanie for her runnings with the Fashion Police on the court. If the name doesn’t ring a bell you might remember her as the player who generated international headlines for the funky eccentric ensemble she wore on Centre Court vs. Venus Williams back in 2006. The U.S Fed Cup Player has joined a host of many other professional tennis players who have launched their own personal website and have seen the benefits of it.
The site pretty cool and attractive. It’s pretty easy to navigate and there’s enough useful information and content: press releases, Bethanie’s blog, biography, pictures, etc. You go girl!
Go to www.bmattek.com to see the site for yourself. Lets hear what you guys think!
