Kim returns in Fila
Monday, August 10th, 2009| Overall Rating | No Ratings |
KIM CLIJSTERS RETURNS TO TENNIS IN FILA
Sparks, MD – Fila announced today that Sony Ericsson WTA Tour star Kim Clijsters will begin her comeback to professional tennis wearing Fila apparel and footwear. The agreement with Clijsters is part of Fila’s on-going commitment to tennis as a core category and continues the company’s legacy of sponsoring elite tennis champions.
“We are thrilled that Kim is returning to the Sony Ericsson WTA Tour,” said Gene Yoon, Chairman of Fila. “She is a proven champion whose drive, athleticism and style are consistent with Fila’s core values. Kim is a fan favorite in the tennis community and we are pleased that she will continue to wear Fila’s performance tennis line as she returns to professional tennis. Fila has a great heritage in tennis and we are pleased that will continue to have Kim wear our brand, which has been worn by champions in tennis and other sports for over 35 years. ”
Clijsters now 26, is returning to professional tennis after a two-year retirement. She left tennis in 2007 to marry American basketball star Brian Lynch and start a family. Their daughter Jada was born in February 2008. Clijsters is a former US Open Singles Champion and world ranked #1 in singles and doubles, who has won 34 singles titles over her career. Clijsters will make her debut tonight at the Western & Southern Financial Group Women’s Open in Cincinnati.
Fila has a long and distinguished history in the world of tennis. The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes, is a major sponsor of the Sony Ericsson Open, the BNP Paribas Open at Indian Wells, and the Campbell’s Hall of Fame Tennis Championships and is the footwear licensee with The Championships at Wimbledon.
Visit www.fila.com to see the full collection of Fila tennis apparel and footwear.
Air Max Smash Court Shoes - Womens
Friday, July 31st, 2009| Overall Rating | No Ratings |
Justine Henin-doing a little Fashion and Football
Tuesday, July 21st, 2009| Overall Rating | No Ratings |
Scenes from retired tennis star Justine Henin’s Belgian tv special THE 12 WORKS OF JUSTINE HENIN. So this is what Justine has been up to??
Look Good On A Budget
Monday, June 8th, 2009| Overall Rating | No Ratings |
How To Look Good This Summer On A Budget
With the current economic crisis still hitting most people hard, My Tennis Fashion have put together a range of clothing that will make you look like tennis royalty without breaking the bank.
As it is grass court season on the tennis circuit and the Wimbledon Championship is just around the corner we thought we would give you some excellent options for the classic all-white tennis clothing. There are lots of offers out there, but sometimes it is hard to find the best deals in the stores. Our tip is to surf the web for the best deals. Here is a small pick of excellent offers for the tennis lover.
Women’s Clothing
Adidas have some very elegant dresses and skirts for the summer tennis player. The first of our picks is the white Adidas Edge Tennis Dress with a mauve tint. This comes from Adidas’s Wimbledon 08’ collection, but with its classic look it is still a favourite on the court in 2009.
If a skirt and polo combo is more your style, then why not try the Adidas Edge skirt and polo top. This all white outfit looks fresh and stylish and comes at a very affordable price.
Nike also do some great classic white clothing that will look great on the court this summer. Nike’s White Athlete Skirt is aimed at club and competitive players to ensure a dry-fit and also to enhance performance whilst still looking elegant in white.
For tops to go with the Nike Athlete skirt we suggest looking at either the Nike Maria Tank with floral pattern or the plain white Nike Maria Demo Support Tank, both of which also features the dri-fit technology.
Why not take a look at other great offers at Pro-Direct Tennis and see what bargain you can pick up to look good on the court this summer.
Women’s Tennis Gloves by Bionic
Friday, May 1st, 2009| Overall Rating | No Ratings |

This Tennis Glove has been designed by an Orthopedic Surgeon. Perfect for better grip and less slippage. The Coolon™ moisture control material on back of hand evaporates perspiration rapidly while offering flexibility and comfort with the racket. Full-leather sheepskin combined with Coolon™ Lycra material is completely washable. Get these gloves and gain better gripping power.
For more info check Bionic
Ladies Oakley Flak Jacket Berry w/G20
Friday, May 1st, 2009| Overall Rating | No Ratings |

Ladies, these are very cute sunglasses for the tennis court, and even better if you love pink, but more importantly these frames feature Oakley Hydrophobic, a permanent lens coating that prevents rain and sweat from building up on the lens. Lenses are interchangeable and are made of lightweight O MATTER® for constant comfort. You know you want a pair. Check them out at Zappos.com
4th Annual Lacoste Fashion show at Family Circle Cup a success
Thursday, April 30th, 2009| Overall Rating | No Ratings |
Just as the Family Circle Cup epitomizes women’s tennis, LACOSTE represents the essence of sportswear, and the two have come together to showcase the excitement and grandeur of professional tennis competition. LACOSTE, one of the world’s most well renowned brands with over 1,000 boutiques worldwide including a location at 248 King Street in historic downtown Charleston, returns for the fourth consecutive year as the official apparel sponsor of the Family Circle Cup. To continue the partnership in style, LACOSTE and the Family Circle Cup presented the clothier’s latest fashions for men, women and children at the fourth annual LACOSTE Fashion Show in the Rivera Theater on Monday, April 13th.
Since 2006, the LACOSTE Fashion Show has recruited local models to walk the runway on King Street in the newest LACOSTE spring fashions. Keeping in this tradition, men and women ages 18-23, and children ages 6-8, were invited to attend an open casting call for models at the Charleston Place Hotel to audition for the show. The models chosen at these casting calls appeared multple times throughout the fast-paced fashion show, wearing several outfits each after very quick outfit changes. Check out the photos for any familiar faces...here
As the official apparel sponsor of the 2009 Family Circle Cup, LACOSTE has generously outfitted Cup staff, as well as nearly 500 volunteers in the latest LACOSTE clothing. Although LACOSTE apparel is not sold on the grounds of the Premier Event, fans who would like to acquire LACOSTE items can do so at Charleston’s only LACOSTE boutique located at 248 King Street in historical downtown Charleston.
For more complete info and images go to Family Circle Cup 2009
Anta signs top Chinese Player Zheng Jie
Thursday, April 30th, 2009| Overall Rating | No Ratings |
ANTA Sports, a leading branded sportswear enterprises in China signed an endorsement contract with Zheng Jie earlier this month. I have to tell you, these Chinese Brands are growing by the minute they must have some serious cash. The WTA Tour Chinese top tennis player is the latest addition to the Anta Team following a huge endorsement deal with Jelena Jankovic earlier this year.
Together with a series of marketing strategies taken by ANTA, the cooperation with Zheng Jie not only signifies the further expansion of the ANTA brand in tennis segment, but also promotes the popularity of the sport in China.
During the signing ceremony and press conference, Zheng Jie received the tailor-made sportswear and advanced tennis shoes for French Open from ANTA Sports, marking a good start for the cooperation between ANTA and the renowned Chinese tennis player.
Zheng Jie will be wearing ANTA gears including a range of professional footwear, apparel and accessories for all her WTA tournaments.
ANTA Sports will invite top designers from the US and Japan to China to tailor-made sportswear and tennis shoes to meet Zheng Jie’s preferences and requirements.
Ding Shizhong, Chairman and CEO of ANTA Sports said “We are very pleased to have world’s top class female tennis player Zheng Jie as ANTA’s endorsed player.”
“Our close partnerships with famous tennis players such as Jelena Jankovic and Zheng Jie have proven our determination to develop tennis business and our dedication to promote tennis in China.”
“ANTA hopes to nurture more young potential tennis players and promote tennis in China through these sponsorships.”
“At the same time, through the partnership with top tier tennis players like Zheng, ANTA will further strengthen its R&D capability in products for the sport, and enhance our international and professional image,” Ding concluded.
sneaks look pretty cool!
(Via anta.com.cn; Images via sina.com.cn)
Mattek lauches official website
Wednesday, April 29th, 2009| Overall Rating | No Ratings |
WTA player Bethanie Mattek-Sands has launched her first official website. You might know Bethanie for her runnings with the Fashion Police on the court. If the name doesn’t ring a bell you might remember her as the player who generated international headlines for the funky eccentric ensemble she wore on Centre Court vs. Venus Williams back in 2006. The U.S Fed Cup Player has joined a host of many other professional tennis players who have launched their own personal website and have seen the benefits of it.
The site pretty cool and attractive. It’s pretty easy to navigate and there’s enough useful information and content: press releases, Bethanie’s blog, biography, pictures, etc. You go girl!
Go to www.bmattek.com to see the site for yourself. Lets hear what you guys think!










Own the court like the competitive player you are in the Women’s Nike Air Max Smash. Designed for comfort, durability and stab…













