Del Potro Appearance
Thursday, September 17th, 2009| Overall Rating | No Ratings |
Following Monday’s US Open victory, Juan Martin del Potro made an appearance at Niketown New York yesterday, Sept. 15, 2009. John McEnroe was on hand for a Q&A with del Potro. New York Fans got a chance to see the Argentine Champ after his defeat of Roger Federer in a thriller final. Congrats to Juan Martin from the MTF family.
Images courtesy of Nike
Shoe sitings at US Open
Monday, September 7th, 2009| Overall Rating | No Ratings |
Gallery of some cool sneaker sitings at US Open in New York.
US Open Clothing: Hit Or Miss?
Monday, September 7th, 2009| Overall Rating | No Ratings |
John Isner is topping new heights at this year’s US Open after he came through a five set match against fellow countryman, Andy Roddick in the third round at Flushing Meadows yesterday. The 24-year-old who stands at well over two metres is into the fourth round of the US Open for the first time in his career and after the shock defeat of fans favourite A-Rod, he will now scale new levels of confidence when taking on Fernando Verdasco in his next match.
The Grennsboro monster needs a little help in the apparel department though. His rather stale style of threads is doing nothing spectacular on the court, but who can blame him for his lack of fashion sense if he continues to beat players on the court. His lack of invention and style with his t-shirt and short combination has given him the thumbs down from us in the style corner. MTF Verdict: Miss
Clijsters is slowly getting back to her best on the court after having a child recently. The 26-year-old seems to have recaptured her master strokes on the court defeating Venus Williams in the three sets 6–0 0–6 6–4 to head into the fourth round to face Na Li of China. The red and black outfit at this year’s US Open works for the former world number one. Fila and their simple designs have complimented Clijsters on the court this year at Flushing Meadows. We think she is looking very fresh and energetic in red. She could go all the way this year equalling her 2005 win at the US Open. MTF Verdict: Hit
Is this the year that Andy Murray gets his first Grand Slam win? He certainly has come along way in such little time and it’s not just his tennis abilities that are getting better – it seems his tennis threads on the court are becoming more and more stylish as he becomes comfortable in the major tournaments. The 22-year-old smashed his way past American, Taylor Dent in the third round 6-3 6-2 6-2 and now faces Croatian, Marin Cilic in the fourth round.
His Fred Perry clobber makes him one of the most stylish players in men’s tennis. The polo-shirts he wears are very simple, but stand out with a touch of retro classic. A calm blue upper with white detail makes this one of the stand out outfits at the US Open 2009. MTF Verdict: Hit
Melanie Oudin has captured the hearts of the American public in just a few hours of memorable tennis action at this year’s US Open. The 17-year-old from Marietta, Georgia has blasted her way past some excellent opponents to reach the fourth round of the US Open 2009. Twice the rookie has fought back from a set down to win. First, in the second round, she defeated Elena Dementieva to face Maria Sharapova in the third round and the 17-year-old American did it again by clawing back from a set down to win. She now has another test in the fourth round when she faces thirteenth seed Nadia Petrova, but with the home crowd behind her we are sure she will claim another scalp.
We are a little disappointed with her attire on the court though – the young lady is sure to rise to fame and fortune in the coming years so an improvement on her bland outfit at this year’s Open will certainly feature when sponsors come knocking on her door after her heroics this year. MTF Verdict: Miss – but we are backing Melanie to go all the way to the final this year.
Stuart Young
Taste of Tennis
Thursday, September 3rd, 2009| Overall Rating | No Ratings |
ANDY RODDICK, CELEBRITY CHEF BETHENNY FRANKEL & ‘TOP CHEF’ ALL-STARS TURNED UP THE HEAT DURING THE 10th ANNUAL BNP PARIBAS TASTE OF TENNIS
NEW YORK, NY– The world’s top tennis players and chefs teamed up last thursday evening to serve the US Open’s hottest pre-tournament action at the 10th Annual BNP Paribas Taste of Tennis. This year’s lineup included tennis superstars Andy Roddick, Tommy Haas, and Jo-Wilfried Tsonga, and Vera Zvonareva who cooked alongside TV personality and celebrity chef Bethenny Frankel, Carla Hall and Ariane Duarte from Bravo’s “Top Chef,” and Gotham Bar and Grill’s Alfred Portale.
The star-studded charity event produced by AYS Sports Marketing and benefited the Food Bank For New York City took place at the W New York from 7-10pm. ESPN personality Hannah Storm served as emcee for the evening. For more information visit www.bnpparibastasteoftennis.com.
One of summer’s most anticipated New York nighttime events, BNP Paribas Taste of Tennis gave guests the chance to mingle with their favorite tennis stars and chefs while sampling an eclectic mix of specially-designed dishes that earn rave reviews each year.
This year’s BNP Paribas Taste of Tennis lineup of players included:
Andy Roddick (USA), Jo-Wilfried Tsonga (France), Fernando Gonzalez (Chile),Tommy Haas (Germany), Nicolas Kiefer (Germany), Lleyton Hewitt (Australia), David Ferrer (Spain), Vera Zvonareva (Russia), Kim Clijsters (Belgium), Mark Woodforde (Australia), Aleksandra Wozniak (Canada), Jarmila Groth (SVK/Australia), Yen-Hsun Lu (China), Sam Groth (Australia), Chanda Rubin (USA), Zack Fleishman (USA), Sabine Lisicki (Germany), Brad Gilbert (USA), Marin Cilic (Croatia), Tomas Berdych (Czech Republic), Francesca Schiavone (Italy), Lucie Safarova (Czech Republic), Robert Kendrick (USA), Nathan Healey (Australia), Julia Cohen (USA), Dusan Vemic (Serbia), Michael Joyce (USA), Lester Cook (USA), Prakash Amritraj (India), Paul Annacone (USA)
The menu of notable chefs/restaurants that appeared:
Bethenny Frankel – Celebrity Chef and Author, Mario Pagán – Chayote, Alfred Portale – Gotham Bar and Grill, Todd Mark Miller – STK, Kevin Harry – Heartbeat, Chris Santos – The Stanton Social, Pete Daversa – Hill Country BBQ, Wendy Israel & Angel Elon – Baking By Design, Sue Torres – Sueños, Michael White – Marea, Carla Hall – Alchemy Caterers (Top Chef), Ariane Duarte – Culin Ariane (Top Chef), Sebastiaan Zijp – Bar Blanc, Brad Farmerie – Public, Tim Love – The Lonesome Dove Western Bistro, Chris Rendell – Double Crown, Kerry Heffernan – South Gate , Michelle Park – Kyotofu, Martin Maginely – Restaurant at Round Hill, Chai Trivedi – Pranna, Joel Dennis – Adour at The St. Regis New York, Adrian Richardson– La Luna (Australia)
BNP Paribas Taste of Tennis
This year’s BNP Paribas Taste of Tennis featured a number of marquee sponsors including BNP Paribas as title sponsor, presenting sponsor Rums of Puerto Rico and sponsors W New York, Food Emporium, The Cayman Islands Department of Tourism, Melbourne Convention & Visitors Bureau, Amtrak, Smart Balance, Saddlebrook Resort, Turnkey Intelligence, Stella Artois, FIJI Water, Dunlop, ESPN the Magazine, Tennis Channel and dGi Management.
This year’s BNP Paribas Taste of Tennis benefited the Food Bank For New York City, which provides 68 million pounds of food annually to more than 1,000 emergency and community food programs — including soup kitchens, food pantries, shelters, low-income daycare centers, kids cafes and senior, youth, rehabilitation and outreach centers — throughout the five boroughs of New York City. The Food Bank helps provide 250,000 free meals a day for New Yorkers who otherwise would go hungry or not eat enough, who are largely comprised of women and children, the elderly, people with disabilities and the working poor.
About AYS Sports Marketing
AYS Sports Marketing (www.aysworld.com) is a premier event management company, specializing in the creation, implementation and marketing of unique sports and entertainment events. Led by respected industry veterans Judi and Penny Lerner, AYS has forged a strong reputation for producing innovative global sport-food fusion events, including the BNP Paribas Taste of Tennis (U.S.), NAB Taste of Tennis (Australia) and the soon to launch Cooking with the Legends franchise. AYS also provides consultation services to companies seeking to market themselves more effectively via sports and entertainment.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is the Eurozone’s leading bank in terms of deposits, and one of the 10 most important banks in the world in terms of net banking income, equity capital and market value. Furthermore, it is one of the 6 strongest banks in the world according to Standard & Poor’s. With a presence in 85 countries and more than 205,000 employees, 165,200 of which in Europe, BNP Paribas is a global-scale European leader in financial services. It holds key positions in its three activities: Retail banking, Investment Solutions and Corporate & Investment Banking. The Group benefits from its four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.
About BNP Paribas and Tennis
This year BNP Paribas celebrates the 36th anniversary of its partnership with tennis. Since 1973, BNP Paribas has been actively involved in this great sport, regularly increasing its support locally and internationally for professionals and amateurs alike, including families, schools and the community. Over the years, BNP Paribas has become the world’s number 1 tennis sponsor. The bank has been the official sponsor of Roland Garros for 36 years, title sponsor of the Davis Cup since 2001, the Fed Cup since 2005 , the BNP Paribas Masters since 1986 and the Internazionali BNL d’Italia since 2006. The bank actively supports numerous other international competitions such as the WTA Bank of the West Classic in California and the Monte Carlo Masters Series.
In the United States, BNP Paribas is the title sponsor of the BNP Paribas Open, also known as the Grand Slam of the West in Indian Wells, California, and of the BNP Paribas Showdown in Madison Square Garden in New York City.
About Rums of Puerto Rico
The Rums of Puerto Rico Program, a division of the Puerto Rico Industrial Development Company, was created in 1948 to administrate the advertising and promotional programs that encourage the consumption of rum and protect its leadership in the United States market. The quality brands produced in Puerto Rico are aged one-year or more by law. This sets the standard of excellence that includes only the finest rums and offers an extensive choice in the rum category including Bacardi, Don Q, Ron Llave, Castillo, Ron Barrilito and Palo Viejo, among others.
Gallery
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- Getty Images, Roddick@Taste of Tennis
Images courtesy of Getty Images for Taste of Tennis
Mi Adidas shoes on court at the US Open
Monday, August 31st, 2009| Overall Rating | No Ratings |
Two Americans Debut One-of-a-Kind
mi adidas shoes on court at the US Open
Portland, Oregon, August 31st, 2009 – The 2009 U.S. Open provides the optimal setting for two adidas athletes to showcase their artistic integrity. Americans Sam Querrey, currently ranked 26th in the ATP World Tour, and Melanie Oudin, the #3 ranked American female in the world, will each set foot onto the court in one-of-a-kind Barricade V’s that they personally designed through miadidas.com, the premier online customization service.
Each player brought a unique approach to the design process to create Barricade V’s that reflect their personality, color preferences and style both on and off the court. Querrey wanted something that would stand out, announcing his arrival among tennis’ top international players. Oudin’s design is more introspective, as the inscription of ‘believe’ on the side of the shoe brings to life her motivation to succeed among the competition.
Fans seeking to make their own unique statement on-court can follow suit and design their own Barricade V’s at www.miadidas.com.
For inspiration as they design custom shoes, consumers can check out both Querrey and Oudin’s designs in more detail on miadidas.com.
mi adidas Background
The idea of owning customized sneakers traces back to Adi Dassler, who strove to create the best performing footwear for athletes when he founded the company 60 years ago. Today, within the mi Performance section of miadidas.com, consumers can choose from comprehensive range of footwear selections spanning four sport categories – Basketball, Running, Soccer and Tennis. Alongside a unique 360-degree zoom and rotate capability, a wide array of colors, designs, materials and logos result in thousands of possible custom sneaker combinations. Following three key tenets – Fit, Performance and Design – mi adidas provides consumers with an easy three-step design process to create the best product for their needs.
Custom footwear is delivered direct in 3-4 weeks and price points range from $95 to $240. To learn more about mi adidas, visit www.miadidas.com.
mi Performance is the counterpart to mi Originals under the mi adidas umbrella; the overall customization concept of the two-divisional brand. Part of adidas’ Sport Style division, adidas Originals represents a fusion of sport authenticity and global street style, extending the brands unique sports heritage while creating inspiration within fashion. Under the mi Originals section of miadidas.com consumers can customize iconic styles such as Gazelle, Superstar, Stan Smith, ZX 700, Forum and Stan Smith CF.
Currently miadidas.com is only available to customers in the US.
Nike unveils for US Open
Wednesday, August 26th, 2009| Overall Rating | No Ratings |
NIKE INTRODUCES US OPEN COMPETITION LOOKS FOR SERENA WILLIAMS, ROGER FEDERER, RAFAEL NADAL AND MARIA SHARAPOVA
As excitement builds for the season ending grand slam, NIKE, Inc. today unveiled its US Open apparel and footwear for Roger Federer, Rafael Nadal, Maria Sharapova and Serena Williams at a Nike-built, regulation-sized tennis court in the heart of Manhattan.
Fila’s Heritage Line
Monday, August 24th, 2009| Overall Rating |   |
FILA’S FALL 2009 HERITAGE LINE TO DEBUT AT U.S. OPEN
Iconic Styles and Colors from Fila’s Italian Archives Will Grace Brand’s Athletes
Sparks, MD – Fila USA announces that it will debut its Fall 2009 Tennis Heritage Collection on Fila’s world class athletes slated to compete at the US Open at the Arthur Ashe National Tennis Center in New York beginning on August 31, 2009. The collection is inspired by Fila’s extensive archive of Italian designed product and features Fila’s iconic red, white and peacoat blue colors and cutting edge performance fabrications and cuts. Marin Cilic, Dmitry Tursunov, Anna Chakvetadze, Janko Tipsarevic, Agi Szavay and the other Fila players will wear the new collection for the Grand Slam tournament along with Fila’s Alfa performance tennis shoes, a modern complement to the classic style of the Heritage collection.
Anna Chakvetadze
In a clear contrast to flashy contemporary lines, the Heritage collection will surely set Fila’s athletes apart as the company’s design team seeks once again, to pay homage to Fila’s great achievements in world-class tournament play. Fila’s history as a leading innovator in tennis apparel that has been worn by some of the game’s greatest names over the last 35 years is an ever-present inspiration to Fila designers. Solids accented by bold, contrasting stripes dominate this year’s look with several pieces featuring flag-like diagonal stripes, which are a clear nod to Fila’s design cues from the early 70’s.
This season’s integrated collection for women has an old school appeal that combines classic Fila styles with performance design details like the Heritage Skort in white and peacoat, a new player’s skort that is now pull-up rather than wrap-around. Utilizing the excellent performance and draping qualities of Fila’s flat poly Spandex jersey material, the designs for tops offer a v-neck cap sleeve for a feminine covered shoulder look and two sleeveless cuts: an open racerback tank, and a sleeveless polo with narrow 5-snap placket – both with mesh inserts on the back for added venting. All three tops, in solid colors and contrast trim around the neck and arms, beautifully complement both skort colors. The white Heritage dress with wide, solid red shoulder straps and contrasting red/blue trim is drop waist. New emphasis has been put in
the women’s Heritage warm-up jacket and pant with high knit collar and a pant waist that incorporates Fila’s Personal Performance flattering yoga pant designs.
Agnes Szavay
The men’s Heritage collection in bold contrast colors offers six integrated pieces with three tops, a longer, elastic waist short in white and peacoat, and a cotton poly knit warm-up jacket and pant. The short sleeve polo with Fila’s signature printed window pane design and rounded drop tail is the highlight of the collection. There are also two short sleeve crew neck tops. One features bold red and peacoat blue trim on a white body and the other, a stripe insert short sleeve, features the flag-like diagonal stripes so tastefully integrated in the women’s line. The solid men’s pant in peacoat with white side seam trim and bottom leg zipper, is complemented by the bold red and peacoat jackets that have a truly eye catching Italian contrast knit taping design.
Dmitry Tursunov
Adorned with the embroidered F-box Heritage patch logo to clearly define the special line, the 100% polyester and poly/cotton/spandex blended fabrics used in this season’s Heritage collection offer unsurpassed performance attributes to insure optimal comfort, ventilation and moisture wicking.
Tennis Pros and Nike hit New York City
Monday, August 24th, 2009| Overall Rating | No Ratings |
ROGER FEDERER, RAFAEL NADAL, SERENA WILLIAMS AND JOHN MCENROE CONVERGE ON NYC TO CHALLENGE FANS
Tennis Pros and Nike Also Set to Unveil 2009 U.S. Open Looks
WHAT: Tennis greats, Roger Federer, Rafael Nadal, Serena Williams and John McEnroe will gather Wednesday, August 26, in the heart of New York City to challenge local youth tennis players and the general public to try their hand at experiencing what it’s like to return a pro serve.
Hundreds of tennis fans and youth from New York Parks and Rec, Athletes for Charity, and Mentoring USA will be treated to inspirational tennis tips and guidance from Federer, Nadal, Williams, and McEnroe. Three youth, representing each organization in attendance, will also have a chance to win a donation for their group by returning serves from a tennis serve-simulator set to mimic the powerful shots of the pros. In addition, Nike, for the first time will unveil each athletes look for the 2009 U.S. Open.
WHO: Roger Federer 2008 US Open Champion
Serena Williams 2008 US Open Champion
Rafa Nadal 2009 Australian Open Champion
Legendary tennis pro John McEnroe
WHERE: Nike-built regulation tennis court
23rd Street and Broadway
New York, NY
WHEN: August 26, 2009
10:15AM – 10:45AM Roger Federer Appearance
1:30 PM – 2:00PM Serena Williams and Rafael Nadal Appearance
Montreal Fashion Feature 2009
Wednesday, August 19th, 2009| Overall Rating | No Ratings |
Check out some if the top tennis stars such as Rafael Nadal, Novak Djokovic, Joe-Wilfred Tsonga at the Montreal Masters series Fashion Show.
