Kim returns in Fila
Monday, August 10th, 2009| Overall Rating | No Ratings |
KIM CLIJSTERS RETURNS TO TENNIS IN FILA
Sparks, MD – Fila announced today that Sony Ericsson WTA Tour star Kim Clijsters will begin her comeback to professional tennis wearing Fila apparel and footwear. The agreement with Clijsters is part of Fila’s on-going commitment to tennis as a core category and continues the company’s legacy of sponsoring elite tennis champions.
“We are thrilled that Kim is returning to the Sony Ericsson WTA Tour,” said Gene Yoon, Chairman of Fila. “She is a proven champion whose drive, athleticism and style are consistent with Fila’s core values. Kim is a fan favorite in the tennis community and we are pleased that she will continue to wear Fila’s performance tennis line as she returns to professional tennis. Fila has a great heritage in tennis and we are pleased that will continue to have Kim wear our brand, which has been worn by champions in tennis and other sports for over 35 years. ”
Clijsters now 26, is returning to professional tennis after a two-year retirement. She left tennis in 2007 to marry American basketball star Brian Lynch and start a family. Their daughter Jada was born in February 2008. Clijsters is a former US Open Singles Champion and world ranked #1 in singles and doubles, who has won 34 singles titles over her career. Clijsters will make her debut tonight at the Western & Southern Financial Group Women’s Open in Cincinnati.
Fila has a long and distinguished history in the world of tennis. The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes, is a major sponsor of the Sony Ericsson Open, the BNP Paribas Open at Indian Wells, and the Campbell’s Hall of Fame Tennis Championships and is the footwear licensee with The Championships at Wimbledon.
Visit www.fila.com to see the full collection of Fila tennis apparel and footwear.
Fila takes center Court
Friday, May 29th, 2009| Overall Rating | No Ratings |
FILA’S CENTER COURT COLLECTION MAKES GRAND SLAM DEBUT
Bold Geometric Shapes and Innovative Fabrics Combine for Statement Making Collection
Sparks, MD – In a nod to the fashion forward atmosphere of the French Open, Fila debuts its latest performance tennis collection during Roland Garros. The Center Court Collection features bold, strong graphics with a flashy color palate. Using technologically advanced materials, Fila blends avant-garde cut lines with asymmetrical graphics. The Collection was inspired by the grace of movement on court and the asymmetrical lines of the offer a synergy with the body in motion.
The men’s Center Court pieces integrate cutting edge performance elements such as, body mapping ventilation, seamless construction and 100% performance fabrics into classic polos, crews, sleeveless top and shorts. Adorned with the embroidered F-box patch logo, the 100% polyester fabrics offer unsurpassed performance attributes to insure optimal comfort, ventilation and moisture wicking. Colored in the aptly named Parisian blue, white and navy, the Center Court Collection complements the red clay of the French Open.
The women’s Center Court styles were also inspired by movement, but with glamour and style. The Asymmetrical lines give the appearance of ribbons moving down the body while the color selection of black, white, rose and gold metallic adds a bold, yet flashy nod to contemporary lines. The performance qualities of the Flat Poly Spandex Jersey combined with Stretch Mesh add beautiful draping qualities to the collection to compliment a feminine performance tennis look. The Center Court dress features a figure-flattering a-line shape to the skirt while a subtle gold metallic adds a bit of glamour to the tank styling. The collection is rounded out with a range of versatile pieces such as a pull on skort with side gold metallic detailing, sleeveless polo with a self fabric collar and 5 button placket, cami tank, scoop tank and v-neck cap sleeve top.
Fila’s Center Court Collection is available now through tennis specialty retailers nationwide.
check out the Fila Stars at the French
