Fila’s Launch Pics
Sunday, August 30th, 2009| Overall Rating | No Ratings |
The exclusive pics from Thomas Reynolds Launch event. For the event coverage, check the article.
By MTF Contributor Nistha Tripathi
All images are copyrighted to My Tennis Fashion.
Blake’s TR Collection
Friday, August 28th, 2009| Overall Rating | No Ratings |
BLAKE AND KIM AT THE FILA’S LAUNCH OF THOMAS REYNOLDS COLLECTION, NEW YORK
By MTF Contributor Nistha Tripathi
With US Open imminent, New York is the place to be in. Gushing with star studded parties, who’s who in tennis fraternity and fashionable vistas, the magnificent skyline of Manhattan is starrier than ever. After Nike’s launch on Wednesday, Fila captured the Big Apple with launch of Thomas Reynolds collection. If ‘Thomas Reynolds, who?’ is your reaction, let me help you. While Roger Federer likes to have his initials earmarking every piece of his attire, Fila’s collection is deriving its name from not the player himself but his father – James Blake’s father. That’s the way Blake would like to pay tribute to his father who succumbed to cancer in 2004.
Blake's Thomas Reynolds Collection - FILA
In traditional white, shades of blue, pinstripes, reversible collar and classic polo design, the line is in contrast to the catchier colors used by Nike for Federer, Rafa and Serena. The collection is going on a limited release at this time with full launch planned through Summer 2010. Blake in collaboration with Fila, Lord and Taylor, and Tennis magazine launched the collection in midtown on 27th Aug. After the casual autograph signing session, the private party hit the 11th floor terrace of Lord and Taylor’s with DJ Sky Nellor rocking the night. The guests were in for a surprise as another Fila star Kim Clijsters joined for a cameo.
Blake and Kim - FILA
As my curiosity got the better of me, I had to ask James how much had he contributed to the design per se. “Oh I was completely involved”, James replied, “From the colors to the logo and design [I was there]“. No surprises there as the shades of blue are in accordance with Blake’s love of North Carolina collegiate basketball team. Having defeated Federer in Olympics last year, featured 22nd on New York Times bestseller for his comeback book, and appeared in People Magazine’s Sexiest Men Alive issue, Blake has witnessed popularity and love of tennis fans world wide from very close. As he enters into the US Open with not a very successful season record, we wish James the best for everything!
James Blake talking about TR collection
MyTennisFashion also got to have an exclusive word with former World No. 1 and US Open champion Kim Clijsters. On the issue of WTA having consistent inconsistencies in ranking and floundering of all major women players, Kim shrugged off the issue. “I think the girls are playing great. There are different winners because everyone is able to challenge more. The way Venus Williams and Serena Williams aren’t able to keep it consistent either, they crash out in round 1 and 2 at times. That just shows there is more depth in WTA now. I think it’s just more competition, everyone is hitting the ball pretty hard.”, she opined. As I asked her views on future of Belgian tennis, she said, “You know there’s Wickmayer, ranked in 50s and Kirsten in near 100s who has been troubled with right arm injury. So, there is talent but I’ve not followed it lately since I am focusing more on my game right now”. I am sure the fans are longing for someone in WTA who is trying to focus on the game too.
Kim Clijsters at TR launch event
Fila’s Heritage Line
Monday, August 24th, 2009| Overall Rating |   |
FILA’S FALL 2009 HERITAGE LINE TO DEBUT AT U.S. OPEN
Iconic Styles and Colors from Fila’s Italian Archives Will Grace Brand’s Athletes
Sparks, MD – Fila USA announces that it will debut its Fall 2009 Tennis Heritage Collection on Fila’s world class athletes slated to compete at the US Open at the Arthur Ashe National Tennis Center in New York beginning on August 31, 2009. The collection is inspired by Fila’s extensive archive of Italian designed product and features Fila’s iconic red, white and peacoat blue colors and cutting edge performance fabrications and cuts. Marin Cilic, Dmitry Tursunov, Anna Chakvetadze, Janko Tipsarevic, Agi Szavay and the other Fila players will wear the new collection for the Grand Slam tournament along with Fila’s Alfa performance tennis shoes, a modern complement to the classic style of the Heritage collection.
Anna Chakvetadze
In a clear contrast to flashy contemporary lines, the Heritage collection will surely set Fila’s athletes apart as the company’s design team seeks once again, to pay homage to Fila’s great achievements in world-class tournament play. Fila’s history as a leading innovator in tennis apparel that has been worn by some of the game’s greatest names over the last 35 years is an ever-present inspiration to Fila designers. Solids accented by bold, contrasting stripes dominate this year’s look with several pieces featuring flag-like diagonal stripes, which are a clear nod to Fila’s design cues from the early 70’s.
This season’s integrated collection for women has an old school appeal that combines classic Fila styles with performance design details like the Heritage Skort in white and peacoat, a new player’s skort that is now pull-up rather than wrap-around. Utilizing the excellent performance and draping qualities of Fila’s flat poly Spandex jersey material, the designs for tops offer a v-neck cap sleeve for a feminine covered shoulder look and two sleeveless cuts: an open racerback tank, and a sleeveless polo with narrow 5-snap placket – both with mesh inserts on the back for added venting. All three tops, in solid colors and contrast trim around the neck and arms, beautifully complement both skort colors. The white Heritage dress with wide, solid red shoulder straps and contrasting red/blue trim is drop waist. New emphasis has been put in
the women’s Heritage warm-up jacket and pant with high knit collar and a pant waist that incorporates Fila’s Personal Performance flattering yoga pant designs.
Agnes Szavay
The men’s Heritage collection in bold contrast colors offers six integrated pieces with three tops, a longer, elastic waist short in white and peacoat, and a cotton poly knit warm-up jacket and pant. The short sleeve polo with Fila’s signature printed window pane design and rounded drop tail is the highlight of the collection. There are also two short sleeve crew neck tops. One features bold red and peacoat blue trim on a white body and the other, a stripe insert short sleeve, features the flag-like diagonal stripes so tastefully integrated in the women’s line. The solid men’s pant in peacoat with white side seam trim and bottom leg zipper, is complemented by the bold red and peacoat jackets that have a truly eye catching Italian contrast knit taping design.
Dmitry Tursunov
Adorned with the embroidered F-box Heritage patch logo to clearly define the special line, the 100% polyester and poly/cotton/spandex blended fabrics used in this season’s Heritage collection offer unsurpassed performance attributes to insure optimal comfort, ventilation and moisture wicking.
Grand Slam Footwear debut at Wimbledon
Wednesday, June 17th, 2009| Overall Rating | No Ratings |
For the second year running, FILA is the official footwear licensee of The Championships, Wimbledon. Worn throughout the tournament, make sure you check out the shoes.
Wimbledon is the oldest tennis tournament in the world and has been held at the All England Club in the London suburb of Wimbledon since 1887. It is also the only Grand Slam tournament to still be played on grass courts. The 2009 tournament takes place from 22 June to 5 July.
Tennis and Wimbledon have always been a part of our heritage. When FILA launched sportswear in 1973, we made our debut at Wimbledon with Björn Borg. He went on to win five singles titles at Wimbledon and we became a household name in sport and fashion. Fast forward to today—FILA is proud to be providing for the second year in a row this range of dual-branded performance tennis and leisure footwear.
Whether it’s the new Alfa Wimbledon technical shoe, the limited-edition SW19 Wimbledon lifestyle shoe or something else from the collection, find it at the Wimbledon shop on-site at the event and in fine retailers in the UK.
Fila Fashions at Queens
Friday, June 12th, 2009| Overall Rating | |
Fila Kicks off the Grass Court Season at
The AEGON Championships
For the second consecutive year, Iconic Italian sportswear brand, Fila is the Official Clothing and Footwear Supplier of the prestigious AEGON Championships (formerly known as The Artois Championships).
The sensational event is hosted at Queens Club, London (8th June – 14th June) and marks the start of the grass court season, with a line up that includes many of the world’s best players.
Fila will provide custom products for all event staff as well as offering a range of Official Event Merchandise. This major event in the grass calendar will feature some of Fila’s top endorsed players*.
Following on from The AEGON Championships, Fila will continue as the Official Partner of The BNP Paribas Fortis Tennis Classic, hosted at the exclusive Hurlingham Club, London (16th June – 20th June).
Wimbledon will see the climax of the grass court season and Fila will once again supply footwear to The Championships, as part of the Official Wimbledon footwear licensee agreement. Fila have produced a new range of dual branded performance tennis and lifestyle footwear styles, which will be sold at the event and in selected stores across the EMEA region.
FILA continues to strategically invest in tennis at a global level, from world class players through to grass roots level in the way of players, coaches, clubs and schools, showing their commitment to the sport at every level.
Established in 1886, The Queen’s Club was the first multipurpose sports complex ever to be built, anywhere in the world. It was named after Queen Victoria, its first patron, and is widely renowned as one of the premier Lawn Tennis and Racquets clubs in the world. Throughout its history, the Club has been an exceptional sporting venue, and today hosts the world famous AEGON Championships (former Artois Championships) along with many other sporting events.
The top ATP World Tour players, including James Blake and Marin Cilic will play in the AEGON Championships this week at The Queen’s Club in London.
Fila takes center Court
Friday, May 29th, 2009| Overall Rating | No Ratings |
FILA’S CENTER COURT COLLECTION MAKES GRAND SLAM DEBUT
Bold Geometric Shapes and Innovative Fabrics Combine for Statement Making Collection
Sparks, MD – In a nod to the fashion forward atmosphere of the French Open, Fila debuts its latest performance tennis collection during Roland Garros. The Center Court Collection features bold, strong graphics with a flashy color palate. Using technologically advanced materials, Fila blends avant-garde cut lines with asymmetrical graphics. The Collection was inspired by the grace of movement on court and the asymmetrical lines of the offer a synergy with the body in motion.
The men’s Center Court pieces integrate cutting edge performance elements such as, body mapping ventilation, seamless construction and 100% performance fabrics into classic polos, crews, sleeveless top and shorts. Adorned with the embroidered F-box patch logo, the 100% polyester fabrics offer unsurpassed performance attributes to insure optimal comfort, ventilation and moisture wicking. Colored in the aptly named Parisian blue, white and navy, the Center Court Collection complements the red clay of the French Open.
The women’s Center Court styles were also inspired by movement, but with glamour and style. The Asymmetrical lines give the appearance of ribbons moving down the body while the color selection of black, white, rose and gold metallic adds a bold, yet flashy nod to contemporary lines. The performance qualities of the Flat Poly Spandex Jersey combined with Stretch Mesh add beautiful draping qualities to the collection to compliment a feminine performance tennis look. The Center Court dress features a figure-flattering a-line shape to the skirt while a subtle gold metallic adds a bit of glamour to the tank styling. The collection is rounded out with a range of versatile pieces such as a pull on skort with side gold metallic detailing, sleeveless polo with a self fabric collar and 5 button placket, cami tank, scoop tank and v-neck cap sleeve top.
Fila’s Center Court Collection is available now through tennis specialty retailers nationwide.
check out the Fila Stars at the French
