Mi Adidas shoes on court at the US Open
Monday, August 31st, 2009| Overall Rating | No Ratings |
Two Americans Debut One-of-a-Kind
mi adidas shoes on court at the US Open
Portland, Oregon, August 31st, 2009 – The 2009 U.S. Open provides the optimal setting for two adidas athletes to showcase their artistic integrity. Americans Sam Querrey, currently ranked 26th in the ATP World Tour, and Melanie Oudin, the #3 ranked American female in the world, will each set foot onto the court in one-of-a-kind Barricade V’s that they personally designed through miadidas.com, the premier online customization service.
Each player brought a unique approach to the design process to create Barricade V’s that reflect their personality, color preferences and style both on and off the court. Querrey wanted something that would stand out, announcing his arrival among tennis’ top international players. Oudin’s design is more introspective, as the inscription of ‘believe’ on the side of the shoe brings to life her motivation to succeed among the competition.
Fans seeking to make their own unique statement on-court can follow suit and design their own Barricade V’s at www.miadidas.com.
For inspiration as they design custom shoes, consumers can check out both Querrey and Oudin’s designs in more detail on miadidas.com.
mi adidas Background
The idea of owning customized sneakers traces back to Adi Dassler, who strove to create the best performing footwear for athletes when he founded the company 60 years ago. Today, within the mi Performance section of miadidas.com, consumers can choose from comprehensive range of footwear selections spanning four sport categories – Basketball, Running, Soccer and Tennis. Alongside a unique 360-degree zoom and rotate capability, a wide array of colors, designs, materials and logos result in thousands of possible custom sneaker combinations. Following three key tenets – Fit, Performance and Design – mi adidas provides consumers with an easy three-step design process to create the best product for their needs.
Custom footwear is delivered direct in 3-4 weeks and price points range from $95 to $240. To learn more about mi adidas, visit www.miadidas.com.
mi Performance is the counterpart to mi Originals under the mi adidas umbrella; the overall customization concept of the two-divisional brand. Part of adidas’ Sport Style division, adidas Originals represents a fusion of sport authenticity and global street style, extending the brands unique sports heritage while creating inspiration within fashion. Under the mi Originals section of miadidas.com consumers can customize iconic styles such as Gazelle, Superstar, Stan Smith, ZX 700, Forum and Stan Smith CF.
Currently miadidas.com is only available to customers in the US.
Style & Performance
Monday, July 13th, 2009| Overall Rating | No Ratings |
Style meets Performance at U.S. Open
Introducing Caroline Wozniacki and the new adidas by Stella McCartney fall/winter 09 tennis collection -
Herzogenaurach, July 13, 2009 –Today adidas is proud to announce Danish tennis sensation Caroline Wozniacki will represent the new fall/winter 2009 adidas by Stella McCartney tennis range at the U.S. Open at Flushing Meadows. Currently ranked No. 9 on the Sony Ericsson WTA Tour, Caroline has been selected to become the exclusive new face of the tennis line and will be playing in apparel and footwear from the distinctive sport performance collection at all upcoming tournaments starting with the U.S. Open.
“For me it is essential to wear products that combine performance and style. I need to have breathable apparel and footwear that is lightweight, stable and well cushioned. With the adidas by Stella McCartney tennis line I feel like I have everything any fashionable female tennis player always dreams about: cutting-edge adidas technologies combined with Stella’s unique designs that actually perform. I always play better when I feel good, that is very important to me so I’m really excited about getting out on court in it!” says Caroline Wozniacki.
Stella McCartney comments “It’s very rare for a fashion designer to dress one of the top 10 players in the world. I couldn’t be more thrilled and happy to be given that opportunity. Let’s hope this will enhance her performance!!”
Caroline will be wearing key styles from the new fall/winter 2009 tennis collection including the Performance Dress which features adidas CLIMALITE® technology, the Performance Hot Pant and Bra in smoked pink and the Tennis Image Jacket in dark grape. She will also wear the Skynde tennis shoe, in seed pearl, dark grape and white, which is built on the renowned adidas Barricade V tooling therefore providing the perfect mix of midfoot stability, flexibility and cushioning for maximum comfort.
Since 2007 Caroline Wozniacki has been part of the adidas Player Development Program, a service that helps nurture young tennis talent through a unique mix of advice and support, giving an extra helping hand towards building a successful career. Together with the player’s own coaching team, the adidas Player Development Program strives to complement with additional training services, advice and motivation.
The fall/winter 09 adidas by Stella McCartney tennis collection hits retail in August 2009, including high-end department stores – such as Lane Crawford, Isetan, Harrods, Holt Renfrew and Nordstrom – as well as www.shopadidas.com, adidas Sport Performance stores and selected sports retailers around the world. Prices range from $175 for the Skynde shoe, $130.00 for the Performance Dress and $175.00 for the Tennis Image Jacket.
The magic continues
Thursday, June 25th, 2009| Overall Rating | No Ratings |
Wimbledon: The magic continues
By MTF Contributor Nistha Tripathi
Four days into Wimbledon, let’s recount what we’ve seen-
- Fashion fiascoes: Hm, sorry Roger, the gold “man’s purse” is going to haunt you to your grave. And, if you win that 6th scintillating Wimbledon trophy, please don’t hold it with your ‘Nike’ bag in the other hand, it might get just a tad too dazzling for audience you know. On the positive side, photographers might do without flashes!
- Hiccups: Sharapova, unfortunately, never found her deadly Australian Open 2008 rhythm again after the shoulder injury. Although looking more determined than ever before, she succumbed in round 2 giving no more chances for me to blah blah about her screams and tiffany eardrops. Ivanovic is hanging in there but ‘how long’ remains a million dollar question. And yes, we had it in Men’s side too. Equaling Safin’s upset of Djokovic last year in magnitude, Hewitt saw off the recent most-improving-player (nah, not Soderling), the Argentine Del Potro in straight sets. We might have a Hewitt-Roddick QF clash if both of them keep their heads straight.
- Sports-betting: Wha??!! In tennis? Yeah, match-fixing suspicions in a Wimbledon first round match between Odesnik and Melzer popped up after some shady betting activity.
- The routine: Williamses are marching as smoothly as ever and Federer is steam-rolling his opponents. Any lady in top 20 with non-Williams last name is not looking formidable (Kuznetsova might be a slight exception there) and we might be again heading for surprise semi-finalists if “ova”s and “ovic”s kept falling left and right. And, Roddick looks good (at least, till the QF).
But, what have we not seen yet?-
- Centre court roof: Oh come on, its London, how long can it not rain! I want rains to see how does it feel to be indoor-y on Centre court.
- Late night electric thrillers: Remember Murray Vs Gasquet fourth round encounter last year when Scot Andy Murray had risen as a gleam of hope for a champion-starved Great Britain? Let’s hope we get some mouth-watering clashes like that one soon.
Looking at what we missed on wardrobe end, the leading ladies were dressed quite blandly to cause any stir in the media. Jankovic certainly wasn’t caught up by her love for flair, drama and spotlight while picking this Adidas outfit.
©Professional Sport/ T. Hindley
Venus, as elegant as ever on grass, was playing with a bandaged knee in round 2 but still unbeatable.
Hamish Blair/Getty Images Europe
Andy Murray, bagging a sponsorship from Fred Perry brand is looking focused in the laurel logo clad polo.
©IPS / M. Pozzetti
Of course, we are missing the injured defending Champion in the customary sleeveless shirt and pirate pants.
A look at the Wimbledon quotes:
The way Rafa played today, he deserves to win this title one day for sure [after a close 2007 final at Wimbledon]
Federer must have regretted those very words when he was standing second to Rafa after 2008 finale.
As we miss Safin, who crashed out in first round at possibly his last Wimbledon, here’s what he had to say-
Relieved. Pretty much relieved. It’s not the perfect way to finish the Wimbledon story but that’s life.
Roddick always has fun in his interviews. His latest catch on his twitter activity-
Q. You can get arrested in this country for having Rick Astley on your iPod.
ANDY RODDICK: You can get arrested in my country for lying under oath, so…
And from Kuznetsova, who was a bit intrigued to be playing on Court 14-
Q. So Sharapova’s coach was upset years ago that he didn’t get a Mercedes. Is that the kind of gifts you get?
SVETLANA KUZNETSOVA: No (laughter). I don’t earn as much as Maria to get Mercedes.
Fashion Statements
Monday, June 22nd, 2009| Overall Rating | No Ratings |
The Fashion Statements at The Championships, Wimbledon 2009
By MTF Contributor Nistha Tripathi
On the first day at All England’s Club, here is a wrap-up of ‘who wore what’ before one gets engrossed in number of aces and tie-breaker records.
(img: Getty Images)
Seeded 2 but the current favorite after Nadal withdrew, Federer heralded an era of fashion and panache into Gentlemen’s game at the Wimbledon. Nike has given him a ‘Military General’ look this year in their trademark white and gold combination, and a golden trophy with 5 inscribed in the shoes (really!!). No matter what, the guy is most talked about when it comes to Wimbledon and though many might not find the gaudy ensemble to their taste, who cares. I think the least likeable part of his look this year is the golden belt on his shorts, I hope I don’t get to see that anymore often!
Federer, who is very active on Facebook right since Madrid Open started, had unveiled his dress and jacket personally for his fans with these words-
“Here is the full kit I will be playing in during The Championships. Thanks for all the support and great messages….keep them coming.”
Talk about pampering the fans! No wonder his posts get thumbs up from 20-30K fans.
(From Federer’s Facebook post)
The Swiss got to open the Championships in absence of the defending champion Rafael Nadal. Nadal is being sorely missed by his fans. Many of them claim, “the Wimbledon is already over for me”.
(img: Getty Images)
Tiffany & Co. had announced that Sharapova will wear Paloma Picasso earrings at The Championships. But that is the only scintillating news about the glamorous Russian’s appearance for Wimbledon this year. On the wardrobe front, she decided to embrace a more traditional tennis look than the previous ‘swan’ and ‘tux’ ensemble! Not so surprisingly though after her dismal performances in the past. Let’s see how far this elegant design gets to be on court this time. Her jacket is more ‘military band’ like but far better than Roger’s I suppose.
(img: Reuters)
(img: Getty Images)
The outspoken, rebellious and temperamental of the Williams sisters is definitely concentrating more on game than the fashion statement. Besides the two marks that Nike has given her in tribute to her 2 victories here, there is nothing eye-catchy about Serena William’s outfit. The trench coat like jacket reminds me of her Mackintosh of yester year.
(img: http://www.womenstennisblog.com)
And lastly, another diva Ana Ivanovic will be sporting the white Adidas Adilibra dress. She along with defending champion Venus Williams, compatriot Jankovic and top seeded Dinara Safina will test their mettle tomorrow. Let’s see what the ladies bring to the ramp.
On the sidelines, Nadia Petrova had some weird frill starting from somewhere on the shoulder and going somewhere to ‘no-idea’! Figure out for yourself.
(img: Getty Images)
And here’s the quote of the day-
Q. There are so many new names in the game, many not from our country. Is it hard to follow who’s who?
SERENA WILLIAMS: I just know the standard: everyone is from Russia. Sometimes I think I’m from Russia, too. I feel like, you know, okay, all these new ?ovas. I don’t know anyone. I don’t really recognize anyone. You know, that’s just how it is.
Q. So are you saying you came to Compton when you were seven years old from Russia?
SERENA WILLIAMS: I think I am, and I think my name must Williamsova.
So much for the first day without any huge upsets except James Blake and Feliciano Lopez.
Look Good On A Budget
Monday, June 8th, 2009| Overall Rating | No Ratings |
How To Look Good This Summer On A Budget
With the current economic crisis still hitting most people hard, My Tennis Fashion have put together a range of clothing that will make you look like tennis royalty without breaking the bank.
As it is grass court season on the tennis circuit and the Wimbledon Championship is just around the corner we thought we would give you some excellent options for the classic all-white tennis clothing. There are lots of offers out there, but sometimes it is hard to find the best deals in the stores. Our tip is to surf the web for the best deals. Here is a small pick of excellent offers for the tennis lover.
Women’s Clothing
Adidas have some very elegant dresses and skirts for the summer tennis player. The first of our picks is the white Adidas Edge Tennis Dress with a mauve tint. This comes from Adidas’s Wimbledon 08’ collection, but with its classic look it is still a favourite on the court in 2009.
If a skirt and polo combo is more your style, then why not try the Adidas Edge skirt and polo top. This all white outfit looks fresh and stylish and comes at a very affordable price.
Nike also do some great classic white clothing that will look great on the court this summer. Nike’s White Athlete Skirt is aimed at club and competitive players to ensure a dry-fit and also to enhance performance whilst still looking elegant in white.
For tops to go with the Nike Athlete skirt we suggest looking at either the Nike Maria Tank with floral pattern or the plain white Nike Maria Demo Support Tank, both of which also features the dri-fit technology.
Why not take a look at other great offers at Pro-Direct Tennis and see what bargain you can pick up to look good on the court this summer.
